The attitudes and perceptions around smoking were undoubtedly shifting, but the products used to enjoy them seemed deeply rooted in the counterculture of the past.
We saw an opportunity to embrace evolving attitudes. We challenged ourselves to create products that felt more like home decor than illicit. Over the following year, we dedicated our nights and weekends to developing the brand.
These worksessions, as they grew to be called, focused around research, design and critical debates. We wanted to create a brand that focused on a state of mind and the act of carving out time to focus on ones-self.
Naturally when naming came around, we wanted to embody the period we dedicated to this specific activity - a session.